ALBOR · Edition 001

A tool watch built for the road.

The first chapter of ITER. An instrument shaped by the driver’s relationship with time, distance and the first light of day.

Coming 2027 Limited to 100 units Automatic · 100 metres

The road

The oldest story ever told is still being written.

Before borders, cities or language, there was a path. Someone walked it. Someone followed. The world connected one stretch of earth at a time.

Every morning, millions of people step into a vehicle and move. Different destinations. The same cracks, curves and yellow line saying: keep going.

ITER was born from the people who understand that the journey is not the space between two places. It is the place itself.

A driver standing beside his truck on an industrial street

The driver

Solitude with purpose.

A windshield that changes every hour. Time measured not only in minutes, but in distance, light and the rhythm of the road.

The first chapter

ALBOR

The first light of day.

The moment when black becomes blue and blue becomes warm. A functional watch shaped by road instruments: DIN numerals, speedometer hands and a highway-yellow seconds hand.

Edition 001 · Design development

Concept render of the ITER ALBOR Edition 001 watch
Technical design study of the ALBOR watch

Built for the road

Every element earns its place.

  • Case40mm · Grade 2 titanium · Brushed finish
  • MovementSeiko NH35 automatic · 41-hour reserve
  • CrystalFlat sapphire · Internal AR coating
  • Water resistance100 metres · Screw-down crown
  • Strap22mm black seatbelt NATO · FXD bars
  • EditionIndividually numbered · 01/100 to 100/100
An empty road at first light

“A track is a cage. The road is freedom.”

Engraved on every caseback